Finance Sector: Efficiency Through Advanced Optimisation

Through keyword management, creative refinement, and conversion-focused automation, we delivered exceptional results for a financial services provider: 733% conversion growth and 70% reduction in cost per acquisition.

Client Brief

Our financial services client challenged us to revolutionise their account efficiency by improving impression share, dramatically reducing acquisition costs, and scaling conversion volume.

Our Approach

We implemented a framework that seamlessly integrated strategic keyword management, creative optimisation, and data-driven conversion automation. We pruned underperforming keywords while expanding comprehensive negative keyword lists Refined responsive search ads to achieve maximum strength and engagement potential Deployed SA 360 automated bidding algorithms powered by advanced data-driven attribution

Results

  • 733% conversion growth
  • 70% CPA reduction
  • 53% impression share gain

The strategy delivered additional performance enhancements, including a noteworthy 4% increase in click-through rate and 8% reduction in cost-per-click year-over-year.

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