Curtains & Blinds Retailer: Cost Efficiency Optimisation

Our strategic account restructuring for a premium curtains and blinds retailer yielded impressive results: 28.35% revenue increase, 26.42% ROAS improvement, and optimised campaign performance through consolidation and targeted optimisation.

Client Brief
A premier New Zealand-based e-commerce company specialising in blinds and curtains had recently transferred their Google Ads account from their previous agency to our partner agency. Operating with a conservative monthly budget, the client sought to
enhance their return on ad spend (ROAS) before committing to increased investment.

Initial Challenges
The inherited account structure featured a fragmented setup across Search, Performance Max, and Shopping campaigns, creating significant challenges in budget allocation and performance optimisation.

Our Approach
We initiated our strategy with a comprehensive audit of all existing campaigns. Based on our in-depth analysis, we strategically consolidated the account by reducing campaign redundancies to maximise budget efficiency.

We constructed a new Performance Max campaign from the ground up while meticulously refining Search campaigns to eliminate underperforming elements and operational inefficiencies. Throughout this process, we carefully preserved and enhanced high-performing components to ensure optimal spend allocation and stronger alignment with core business objectives.

Results
The client witnessed a remarkable transformation: a substantial 28.35% revenue increase coupled with an exceptional 26.42% ROAS improvement following our optimisation initiatives, empowering them with valuable insights for more confident and effective Google Ads investments.