New Zealand University: Performance Max for Lead Generation

Our well implemented Performance Max campaigns delivered extraordinary results for a prestigious New Zealand university, yielding 55.73% higher website traffic, 32.78% lower cost-per-click, and 47.27% more conversions while simultaneously reducing cost per conversion by an impressive 28.91%.

Client Brief
Substantially increase lead generation volume while maintaining cost-efficiency to accommodate the university’s
stringent budget limitations.

Our Approach
Executed a precision-engineered budget allocation strategy by leveraging exclusively high-performance campaign formats:

• Advanced Performance Max campaigns optimised for maximum conversion efficiency
• Strategic Demand Generation campaigns targeting prospective student acquisition
• Program-specific campaign segmentation for enhanced targeting precision
• Carefully curated audience signals to maximise campaign relevance and engagement
• Bespoke custom segments meticulously tailored to each distinct academic program

Results

• 55.73% traffic increase for 4.69% higher investment
• 47.27% conversion growth
• 32.78% CPC reduction
• 28.91% reduction in cost Per conversion

These outstanding metrics demonstrate how strategic implementation of Performance Max campaigns can transform educational marketing, delivering exceptional ROI while reaching highly qualified prospective students precisely when they’re making crucial enrolment decisions.