Retail I: Performance Max Shopping Campaign Suite

We implemented diverse Performance Max Shopping campaigns for a leading ANZ retailer, yielding extraordinary revenue growth of 196% and ROAS enhancement of 173% while maintaining highly efficient budget allocation.

Client Brief

Elevate account efficiency across Australia and New Zealand markets to consistently achieve an ambitious 5.5 ROAS target while simultaneously meeting monthly revenue objectives and accommodating strategic promotional calendars.

Our Approach

Designed and deployed a suite of Performance Max Shopping campaigns, each targeting distinct strategic objectives: Precision-focused product theme campaigns Strategic competitor conquest campaigns Targeted new customer acquisition initiatives High-visibility homepage feature campaigns Revenue recovery campaigns for underperforming (zombie) SKUs Strategically enhanced Generic Search campaigns fortified with custom remarketing audiences while preserving dominant impression share for critical brand campaigns.

Results

  • 9% transaction growth
  • 196% revenue increase with only 8.23% higher investment
  • 173% ROAS improvement

We achieved remarkable results, with revenue growth of 196% and a significant enhancement of ROAS (Return on Ad Spend) by 173%. The case study showcases our ability to navigate complex market dynamics and deliver exceptional results for the client.

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