Google Ads Fast-Track Training for Beginners
Essentials in Three Days

This intensive three-day fast-track programme is ideal for those seeking a swift and practical introduction to Google Ads. Delivered over six hours, it provides a focused curriculum covering the fundamentals of Google Ads, including campaign setup, optimisation essentials, and strategies for effective paid search.
Designed to get you up and running quickly, the course equips you with the knowledge to begin managing campaigns independently, while avoiding common pitfalls and applying best practice from the outset. If you are keen to learn Google Ads at pace and prefer a self-directed approach, this crash course offers the perfect starting point.
Programme Summary
Format
Online (Live)
Duration
6 hours (over 3 days)
Fees
USD 600 per attendee
Intakes
15 – 17 October 2025
- The Google Ads interface and account structure
- Key terminology: campaigns, ad groups, keywords, bids, conversions
Campaign Types & Their Strengths
- Overview of campaign types: Search, Display, Shopping, Video, Performance Max
- How each campaign type works and what outcomes they best support
- When and why to switch campaign types as your goals evolve
Leveraging Campaign Types for Outcomes
- Matching business objectives to campaign types
- Practical examples of campaign selection for leads, sales, and awareness
Conversion Tracking Essentials
- Demonstration of how to set up conversion tracking using Google Analytics 4 (GA4), not directly within Google Ads
- Quick overview of Google Analytics 4 and Google Tag Manager—essential tools for modern tracking
- Please note: While you’ll be shown the steps to integrate GA4 and Tag Manager for conversion tracking, a full understanding and implementation of GA4 and Tag Manager will require separate, in-depth learning at your own pace
Reporting: What to Watch
- Navigating the Google Ads reporting dashboard
- Key metrics to monitor: impressions, clicks, conversions, cost-per-click
Introduction to Google Ads Editor
- What is Google Ads Editor and why use it?
- How Ads Editor can speed up campaign creation and management
- Condensed, actionable content—no fluff, just what you need to get started
- Interactive sessions with live demonstrations
- Broad framework for understanding and experimenting with Google Ads on your own
- Q&A opportunities to clarify your doubts in real time
- PDF version of the course material provided as a final takeaway for all students
By the end of this programme, you will:
- Understand the Google Ads platform and its core concepts
- Recognise the strengths of different campaign types and when to use them
- Know how to set up basic conversion tracking using GA4 and Tag Manager
- Be able to navigate reporting tools to monitor your campaigns
- Get hands-on with Google Ads Editor for efficient campaign management
- Be aware of the need for further, in-depth learning on GA4 and Tag Manager for advanced tracking and analytics
- Take away a comprehensive PDF of the course material for future reference
- Business owners and marketers who want a rapid, practical overview of Google Ads
- Those who prefer to experiment and learn at their own pace after a guided introduction
- Anyone seeking to understand the fundamentals before diving deeper
Hear from our clients
I was very lucky to be trained by Tamanna, or as I fondly like to call her- Tee, when I started my position as a Search Executive at GroupM. My training with Tee lasted a month, and in that time, I went from being a novice at Google Ads to creating search builds from scratch and managing campaigns on the Ads platform. Tee is an absolute expert at everything Google Search advertising, she has answers and examples to every question at her fingertips. She teaches both the technical side of Google Ads as well the strategy, and her teaching is well rounded to establish a strong foundation in Google Ads.
To add to her expertise, Tee is a patient and understanding teacher. She balances the art of teaching the basics without being condescending or using jargon a beginner might not understand. I learned very quickly from Tee in a short amount of time and also had a lot of fun along the way, thanks to her positive attitude and energy. Anyone that will be taught by her is lucky to start their journey in Google Search Advertising with her help.
Rachitha Rajendra
I was lucky to have Tamanna as my mentor. She has a very unique training style that is very detailed and insightful. She is an expert in her field. She takes the time to explain the concept as well as the underlining strategy in all steps.
She is very clear, patient and was very much invested in my development. Thank you for all the guidance and all the useful tools and techniques you have taught me.
Caila Mir
Tamanna is an outstanding Performance Marketing consultant with a rare gift for training and mentorship. Her ability to distill complex strategies into clear, actionable insights is second to none. Whether guiding teams through platform changes, campaign overhauls, or strategic pivots, she brings clarity, structure, and confidence to every interaction. What truly sets her apart is her passion for upskilling others — she doesn’t just teach best practices, she embeds a mindset of curiosity, ownership, and continuous improvement. Her training sessions are engaging, relevant, and always backed by data and real-world experience.
I had the opportunity to be trained by Tamanna and greatly benefited from her unique perspective shaped by her experience working with Google. That insight added incredible depth and relevance to her guidance, especially in understanding how to align with platform best practices. Tamanna leads by example. She’s approachable, generous with her time, and genuinely invested in the growth of those around her. She creates a culture where people feel empowered to ask questions, experiment, and push boundaries. Any team would be lucky to have Tamanna driving their training and mentorship — she’s truly exceptional at it.
Pratik Daftary
I’ve had the pleasure of working with Rupa, and her expertise in Google Ads is truly outstanding. She possesses a deep understanding of the platform and consistently stays ahead of its ever-changing landscape.
Rupa’s training sessions for our team were clear, actionable, and tailored to real-world lead generation challenges.
She has a remarkable ability to simplify complex concepts, making them accessible and immediately applicable.
I highly recommend Rupa to anyone looking to enhance their Google Ads strategies and achieve tangible results.
Piyush Khera
I took the SEM and Google Ads training from Rupa. She was highly professional and delivered a well-structured, thoughtfully designed program. Her meticulous approach and deep industry experience brought valuable context to the examples she shared. As a coach, she is patient, encouraging, and genuinely invested in your learning.
Megha Datta
I’ve had the privilege of being mentored by Tamanna, and I can confidently say she brings a rare combination of deep expertise, strategic thinking, and genuine care for the people she works with.
Her knowledge of performance marketing across platforms, channels, and tools is second to none, and she has an incredible ability to break down complex concepts into simple, practical steps that actually make a difference. What sets her apart, though, is her mentorship style: she listens, challenges, and supports in equal measure, creating the kind of learning environment where you grow fast and grow well.
Her training sessions are not only engaging but also grounded in real-world experience and backed by a strong data-driven approach. Anyone would be lucky to have you!!
Romi Aggarwal
I had an Advanced Google Ads training with Tamanna(Tee) when I was working at Group M. Tamanna uses a very modern and developed way of training and teaching style, she uses real-life examples and provides training from basic to a very high level.
During the training, I was very comfortable with her and had the chance to do so many real-life practices with her. Training has never been this pleasant!
Mina S., Group M