Google Ads Training for Businesses
DIY Google Ads

Tailored specifically for small and medium-sized enterprises, this course is customised to your industry, target market, and growth objectives. Instead of relying on generic case studies, you will build live campaigns directly relevant to your own business. Working closely with our trainers, you will design, launch, and refine campaigns during the course, with a focus on achieving your immediate business goals.
The modules cover the essentials, from setting up a Google Ads account and managing spend effectively to applying industry best practice in search engine marketing. Through a blend of practical training, interactive workshops, and targeted instruction, your business will develop the in-house expertise to manage and scale digital marketing more effectively, helping you achieve measurable results while reducing reliance on external agencies.
Programme Summary
Format
Frequency
Duration
3 months
Fees
Class size
Intakes
November
- Understanding the Basics: Learn how Google Ads works, campaign types, and key terminology.
- Setting Goals: Define business objectives and identify your audience.
- Account & Campaign Set-up: Create your account, link analytics, choose campaign types, and set budgets.
- Keyword Research & Targeting: Use Google’s Keyword Planner and organise keywords for better performance.
- Creating Effective Ads: Write compelling ad copy and use ad extensions.
- Landing Page Optimisation: Ensure relevance and mobile-friendliness.
- Tracking & Measurement: Set up conversion tracking and monitor key metrics.
- Optimisation & Improvement: Use data to refine campaigns, test new ideas, and leverage automation.
- Confidently set up, manage, and optimise Google Ads campaigns.
- Apply AI-powered strategies for performance and creative excellence.
- Analyse and report on campaign results using industry-standard tools.
Business owners and individuals seeking to manage their own Google Ads campaigns and develop in-house expertise.
Hear from our clients
I was very lucky to be trained by Tamanna, or as I fondly like to call her- Tee, when I started my position as a Search Executive at GroupM. My training with Tee lasted a month, and in that time, I went from being a novice at Google Ads to creating search builds from scratch and managing campaigns on the Ads platform. Tee is an absolute expert at everything Google Search advertising, she has answers and examples to every question at her fingertips. She teaches both the technical side of Google Ads as well the strategy, and her teaching is well rounded to establish a strong foundation in Google Ads.
To add to her expertise, Tee is a patient and understanding teacher. She balances the art of teaching the basics without being condescending or using jargon a beginner might not understand. I learned very quickly from Tee in a short amount of time and also had a lot of fun along the way, thanks to her positive attitude and energy. Anyone that will be taught by her is lucky to start their journey in Google Search Advertising with her help.
Rachitha Rajendra
I was lucky to have Tamanna as my mentor. She has a very unique training style that is very detailed and insightful. She is an expert in her field. She takes the time to explain the concept as well as the underlining strategy in all steps.
She is very clear, patient and was very much invested in my development. Thank you for all the guidance and all the useful tools and techniques you have taught me.
Caila Mir
Tamanna is an outstanding Performance Marketing consultant with a rare gift for training and mentorship. Her ability to distill complex strategies into clear, actionable insights is second to none. Whether guiding teams through platform changes, campaign overhauls, or strategic pivots, she brings clarity, structure, and confidence to every interaction. What truly sets her apart is her passion for upskilling others — she doesn’t just teach best practices, she embeds a mindset of curiosity, ownership, and continuous improvement. Her training sessions are engaging, relevant, and always backed by data and real-world experience.
I had the opportunity to be trained by Tamanna and greatly benefited from her unique perspective shaped by her experience working with Google. That insight added incredible depth and relevance to her guidance, especially in understanding how to align with platform best practices. Tamanna leads by example. She’s approachable, generous with her time, and genuinely invested in the growth of those around her. She creates a culture where people feel empowered to ask questions, experiment, and push boundaries. Any team would be lucky to have Tamanna driving their training and mentorship — she’s truly exceptional at it.
Pratik Daftary
I’ve had the pleasure of working with Rupa, and her expertise in Google Ads is truly outstanding. She possesses a deep understanding of the platform and consistently stays ahead of its ever-changing landscape.
Rupa’s training sessions for our team were clear, actionable, and tailored to real-world lead generation challenges.
She has a remarkable ability to simplify complex concepts, making them accessible and immediately applicable.
I highly recommend Rupa to anyone looking to enhance their Google Ads strategies and achieve tangible results.
Piyush Khera
I took the SEM and Google Ads training from Rupa. She was highly professional and delivered a well-structured, thoughtfully designed program. Her meticulous approach and deep industry experience brought valuable context to the examples she shared. As a coach, she is patient, encouraging, and genuinely invested in your learning.
Megha Datta
I’ve had the privilege of being mentored by Tamanna, and I can confidently say she brings a rare combination of deep expertise, strategic thinking, and genuine care for the people she works with.
Her knowledge of performance marketing across platforms, channels, and tools is second to none, and she has an incredible ability to break down complex concepts into simple, practical steps that actually make a difference. What sets her apart, though, is her mentorship style: she listens, challenges, and supports in equal measure, creating the kind of learning environment where you grow fast and grow well.
Her training sessions are not only engaging but also grounded in real-world experience and backed by a strong data-driven approach. Anyone would be lucky to have you!!
Romi Aggarwal
I had an Advanced Google Ads training with Tamanna(Tee) when I was working at Group M. Tamanna uses a very modern and developed way of training and teaching style, she uses real-life examples and provides training from basic to a very high level.
During the training, I was very comfortable with her and had the chance to do so many real-life practices with her. Training has never been this pleasant!
Mina S., Group M