Automobile: Comprehensive Creative Strategy

A multi-faceted approach combining creative excellence, UX optimisation, and precise targeting delivered 31.8% conversion growth and 26.3% CPA reduction in a competitive automotive market.

Results

Client brief

Generate incremental leads in a highly competitive automotive market while maintaining profitable cost per lead across 20+ vehicle models with regular new variant releases.

Our approach

Our comprehensive strategy for this automotive client addressed multiple aspects of their digital marketing:

Landing Page Optimisation

We identified critical landing page improvements that significantly boosted conversion rates:

• Streamlined test drive forms (reduced fields from 9 to 5)
• Added prominent financing calculator placement
• Implemented mobile-specific UI enhancements

Ad Copy Enhancement

Our creative excellence initiative followed a systematic approach:

• Model-specific value proposition analysis
• Competitive messaging differentiation
• Feature-benefit mapping for each vehicle type
• Seasonal promotion integration
• Local dealership customisation

Targeting Precision

We enhanced campaign targeting through:

• Restructured and expanded keyword coverage
• Implemented strategic negative keyword management
• Established new conversion metrics for better performance tracking

Client names are withheld for confidentiality. Results are from this client’s account and aren’t a promise for yours.