B2B Lead Generation: Hospitality Industry

Our effective multi-channel strategy delivered a remarkable 75% improvement in monthly lead generation and an impressive 305% overall lead growth for our hospitality client through meticulously optimised Performance Max, Discovery, and Search campaigns.

Results

Client brief

Substantially increase lead volume for a premier hospitality client in a highly cost-effective manner, ensuring effective budget allocation while driving high quality conversions and maintaining consistently low cost per lead.

Our approach

Implemented a comprehensive, data-driven multichannel strategy with specialised campaign types tailored to the hospitality sector:

• Precision-optimised Performance Max shopping campaigns
• Strategic Discovery Campaigns for expanded audience reach
• Category-specific Dynamic Search Ads with refined targeting
• Highly targeted Brand & Category Search Campaigns
• Competitor-intelligence-driven Performance Max campaigns
• Segment-specific Performance Max campaigns with customised assets

Outcome

Average monthly lead acquisition surged from 400 before our engagement to 700 after implementation, representing a substantial 75% improvement in lead generation efficiency and conversion quality.

Client names are withheld for confidentiality. Results are from this client’s account and aren’t a promise for yours.