Curtains & Blinds Retailer: Cost Efficiency Optimisation

Our strategic account restructuring for a premium curtains and blinds retailer yielded impressive results: 28.35% revenue increase, 26.42% ROAS improvement, and optimised campaign performance through consolidation and targeted optimisation.

Results

Client brief

A premier New Zealand-based e-commerce company specialising in blinds and curtains had recently moved their Google Ads account to us from their previous agency. Operating with a conservative monthly budget, the client sought to enhance their return on ad spend (ROAS) before committing to increased investment.

Initial Challenges

The inherited account structure featured a fragmented setup across Search, Performance Max, and Shopping campaigns, creating significant challenges in budget allocation and performance optimisation.

Our approach

We initiated our strategy with a comprehensive audit of all existing campaigns. Based on our in-depth analysis, we strategically consolidated the account by reducing campaign redundancies to maximise budget efficiency.

We constructed a new Performance Max campaign from the ground up while meticulously refining Search campaigns to eliminate underperforming elements and operational inefficiencies. Throughout this process, we carefully preserved and enhanced high-performing components to ensure optimal spend allocation and stronger alignment with core business objectives.

Outcome

The client witnessed a remarkable transformation: a substantial 28.35% revenue increase coupled with an exceptional 26.42% ROAS improvement following our optimisation initiatives, empowering them with valuable insights for more confident and effective Google Ads investments.

Client names are withheld for confidentiality. Results are from this client’s account and aren’t a promise for yours.