Google + Meta as one revenue engine.

Because Google Ads counts conversions its own way (by click date, attribution and how your tag is set up) while Shopify counts actual paid orders.

Common causes are duplicate or missing purchase tags, revenue sent with GST in one place and without it in another, and refunds that never flow back to Google. In Setup we match your tracking to real orders and the bank, so Google optimises on numbers you can trust.

Usually both: Google captures people already searching for what you sell, and Meta creates demand from people who don’t know your store yet.

Which one leads depends on your products, margins and how much search demand already exists. We plan both from one set of numbers so they support each other instead of competing for credit.

Yes. For B2B, professional services and booking businesses, we run Google + Meta, plus LinkedIn where your buyers are, on qualified leads with the same tracking discipline we use for stores.

We track to real enquiries, bookings and sales, not form fills, so the platforms learn from leads that turn into revenue. Our case studies include lead-generation work in education, hospitality, travel, energy, finance and automotive, so talk to us and we’ll tell you plainly whether it’s a fit.

It means one senior team plans Shopping, Search and Meta together from one set of reconciled numbers, so budget follows real orders and ROAS.

Most stores run each channel in a silo, with each platform claiming the same sales. One engine means one plan, one report and one person accountable for orders and ROAS across both.

It means the revenue your ad platforms optimise on reconciles with your real orders and the money that actually lands in your account.

If Google and Meta are learning from inflated or missing numbers, every automated bid is built on the wrong signal. Matching tracking to the bank is the first thing we fix, before we scale anything.

A flat monthly fee for Run, never a percentage of your ad spend.

Setup is a fixed scope agreed after the free Diagnose, so you know what’s included before you start. Ad spend is paid directly to Google and Meta and is separate from our fee.

We don’t publish prices because scope depends on your store; you’ll get a clear flat fee after the free Diagnose, before you commit to anything.

What changes scope: how many markets and stores, catalogue size, and how much tracking needs fixing.

Setup usually takes about 4–6 weeks, depending on how much tracking and feed work your store needs.

It’s a fixed scope: tracking matched to orders and the bank, product feed fixed, one orders & ROAS report, and Google + Meta architecture rebuilt as one system.