Proof index & plain-English guides.
Every headline result in one place, plus how we define the numbers we report.
Every figure. One table.
| case | transactions | revenue | roas |
|---|---|---|---|
| Retail I | +9% | +196% | +173% lift |
| Curtains & Blinds | n/a | +28.35% | +26.42% |
| Retail III / IV | n/a | n/a | 5.2 ROAS |
From the library.
The numbers we report.
Completed purchases
The unit a store can bank. Our primary volume measure for online stores.
Revenue ÷ ad spend
Useful only when the revenue tracking reconciles, hence “tracking that matches the bank.”
Not every form fill
An enquiry or booking that becomes a real conversation, appointment or sale. Our volume measure for lead, enquiry and booking businesses.
How it’s structured
How Search, Shopping and Meta campaigns are organised around products or services, intent and return, so they can be scaled and explained.
See what your advertising could be earning.
Start with a free roadmap. Answer a few questions and you’ll see where your budget is leaking and what we’d do about it, for online stores and for B2B, service and booking businesses.
- 01Answer a few quick questions
- 02See where you’re likely leaking
- 03Get your 90-day roadmap on screen
Where is your business leaking revenue?
Start with the free Growth Diagnostic, a roadmap on screen in about three minutes. Or book a strategy call: we’ll look at tracking, Search, Shopping and Meta as one system, and tell you plainly if we’re not the right fit.