Build the skills. Not just the certificate.
Coaching for working marketers and in-house teams who want to get properly good at Google Ads, Meta and tracking.
Taught by people who have run the platforms from the inside, using real accounts and real decisions rather than slides. You don’t need to be a client.
Practical skills, used on Monday.
Every plan is shaped around your level and the work in front of you.
Google Ads
Search, Shopping and Performance Max: structure, bidding, feeds and reading what the data is really telling you.
Meta advertising
Campaign structure, audiences, creative testing, and how Meta and Google work together rather than compete for credit.
GA4 & tracking
Conversion tracking you can trust, and reporting that reconciles with real orders and enquiries.
Certification prep
Coaching to pass Google Ads and Meta certifications, and to use what they cover on live accounts.
One-to-one, groups or your whole team.
One-to-one coaching
For marketers who want focused progress on their own accounts and goals.
Small groups
A few marketers at a similar level, learning from each other’s accounts as well as ours.
Team workshops
For marketing teams that run their own ads and want a shared, senior-level way of working.
Chat, plan, coach.
No cart, no fixed intakes. Just a conversation first.
Tell us where you are
A short call about your current level, the platforms you use and what you want to be able to do.
Get a clear plan
We suggest the format, topics and number of sessions, with a clear quote before you commit.
Learn on real work
Hands-on sessions using real accounts and scenarios, with practical takeaways after each one.
Taught by people who’ve been inside Google.
Trained from the inside
Our trainers include former Google people who coached agencies and advertisers while they were there.
Decades on the platforms
Many years of hands-on Google Ads and Meta work across New Zealand, Australia and international markets.
Still running live accounts
They manage client campaigns every week, so what they teach is current, not a textbook.
“Training has never been this pleasant!”
Mina S., GroupM · Advanced Google Ads training
“Clear, actionable, and tailored to real-world lead generation challenges.”
Piyush Khera · Google Ads team training
Quick answers.
The short version first.
01Who is Training & Development for?
Working marketers and in-house marketing teams who want to build practical skills in Google Ads, Meta and tracking, or prepare for certifications. You don’t need to be a SearchExperts client.
02Do you run fixed courses?
No. Every engagement starts with a short chat about your current level and goals, then we put together a plan. There are no fixed intakes and nothing to buy online.
03Can you train our whole team?
Yes. We run workshops for in-house teams, built around your own accounts and the decisions your team makes every week.
04Is this official Google training?
No. Our trainers include former Google employees, but SearchExperts is not endorsed by Google. Google certifications themselves are free through Google Skillshop; we coach you to pass them and to use the skills on real accounts.
What do you want to be able to do?
Tell us your current level and your goals. We’ll come back with a plan and a clear quote.